We usually think that on social media influencers only talk about frivolous topics, fortuntely this is not the case.  In fact, increasingly popular are profiles specialize in the artistic (and not only)  dissemination; this is the case of Ottavia Cerra (@unaottyalmuseo on Instagram), expert and graduate in Conservation and Managemente of Cultural Heritage and Activities from Ca’ Foscari University in Venice. 

Ottavia is one of many exemples of how it is possibile tell Art in a simple and entertaining way via social, keeping in mind the educational factor. And she succeeds well, as his account has more than 2,000 followers.

This new way of enhance cultural heritage open the way for new types of fruition, also encouraged by technology and new media. 

Recently we had the opportunity to have a conversation with Ottavia, who told us how @onaottyalmuseo is born and which is her point of view, from students and from working woman, about the current situation in Museum and School regarding digital. 

Hello Ottavia, first thank you for agreeing to participate in our interview. Tell us a bit about you and how the project @unaottyalmuseo is born.

Hello, it is a pleasure for me, and thank you very much for the opportunity to talk about the @unaottyalmuseo project. During my university years in Venice, where I took a Bachelor’s degree in “Conservation and Management of Cultural Heritage and Activities,” I worked as a cultural mediator at some contemporary art foundations. During these experiences, I realized how inadequate people felt in approaching museums because they were often influenced by the stereotype that art is boring and for educated people. So, after taking my bachelor’s degree, I decided to start the @unaottyalmuseo project with the perhaps somewhat ambitious intent to break down this cliché!

In your opinion, could digital tools help visitors in better understanding the meaning of an artwork? Do you think it is right to integrate them to support the on-site visit?

Absolutely yes! I am convinced that digital tools could be very useful during guided tours because they could show the details of artworks up close, provide additional information to visitors, or to make the visit even more interactive, dynamic, and engaging.

The Städel Museum is one of Germany’s most important museums, with works ranging from medieval to contemporary art by artists such as Bronzino, Degas, Monet, Tintoretto, Picasso, and many others.
The museum was founded by the will of merchant and banker Johann Friedrich Städel, who in his will named the entire city heir to the art collections he owned.

ArtCentrica provides users with a wide selection of masterpieces from the Städel Museum, which can now be viewed interactively. Paintings can be zoomed in to the smallest details, compared with those from other collections in the app, used by teachers to create lessons on which to annotate details, and so on.

The Egyptian Museum in Turin is the oldest museum, worldwide, dedicated entirely to the Nilotic civilization, with a quantity of valuable artifacts that makes it second only to the Egyptian Museum in Cairo. 

Always a vibrant, dynamic, and modern institution, the Egyptian Museum has made available a series of digital images of its collections, which we have made available and searchable in very high resolution on ArtCentrica. 

As with other works of art, users will be able to zoom in on papyri, sumptuous sarcophagi, and masks down to the smallest details, compare them with other works in the app-for example, those of Greek and Roman art-create in-depth lessons, annotate details, and so on.

After last week’s addition of a selection of works from the Cleveland Museum of Art, we are happy to announce that starting today, you will also be able to explore some of the works from the Finnish National Museum on ArtCentrica.

The museum encompasses all of the country’s culture, housing as much as 170 years of history, with paintings ranging from the 1600s to the early 1900s.

For this collection, too, ArtCentrica users will be able to navigate the works in great detail, thanks to ultra-high-resolution images; compare them with those in other collections; create in-depth lessons for students; annotate details; and more. 

Starting today you can explore a selection of works from the Cleveland Museum of Art (Ohio) within our ArtCentric cloud app. The museum is one of the largest in the world, with works ranging from ancient art to Italian Baroque, Impressionism and Post-Impressionism. 
Thanks to ArtCentrica, you can finally explore in great detail the masterpieces of Caravaggio, Degas, Monet, Renoir, Van Gogh and many others, strictly in very high resolution. Compare works from other collections, create in-depth lessons for students, and annotate details.

We have worked hard these past months putting together activities and efficient strategies to achieve success in those objectives; from these initiatives we produced a series of webinars for Italian high-school teachers to whom we presented not only our cloud application ArtCentrica but also underlined the positive aspects of an innovative didactic experience. Importantly teachers were able to field test the program creating lessons ad hoc on specific subects inherent to Art History.

Creating learning contexts for students is essential so that they are stimulated to acquire new knowledge, skills and competences by getting involved, participating in the classroom and collaborating with peers and teachers.

In this way, students will be able to create connections between the knowledge acquired over time and at the same time new concepts, reaching a deeper, more rooted and lasting knowledge