Italian Living Experience: a hub dedicated to Italian creativity and excellence
ITALIAN LIVING EXPERIENCE, premiered on June 16th, during an exclusive preview, opens its doors to the public on June 28th, on the occasion of the inauguration of the Echo Fashion Building within the District 751 of Beijing.
ITALIAN LIVING EXPERIENCE will be a focal point for the promotion of Italian excellence and creativity through products, services and cultural events in the field of art, innovation, creativity and luxury Made in Italy. The exposition area is divided into three sectors (project, exhibition and living area) where technology is at the service of emotions through plays of light and colors, projections and interactive installations. The implementation of ITALIAN LIVING EXPERIENCE project has been possible thanks to the support of technical partners of exception.
In particular, the story of the creativity and knowledge Made in Italy is entrusted to the multimedia applications produced by Centrica, technical sponsor of the project. Inside of exhibition area, two interactive installations make available any information about the partners through digital images. The first installation contains the most representative projects of the participant firms. The images of their products become interactive and browsable in every detail.
The second installation is dedicated to the amazing content of Uffizi Touch®.
ITALIAN LIVING EXPERIENCE is sponsored by: The Embassy of Italy to the People’s Republic of China, Chinese-Italian Chamber of Commerce, Italian Chamber of Commerce in China; Italian Trade Commission.
ITALIAN LIVING EXPERIENCE will partecipate to the Beijing Design Week 2013