This year’s edition was guided by the theme “Better Together”, which highlighted the need for museums, institutions, and cultural destinations to address the transformations currently underway: from evolving audiences to the challenge of engaging younger generations, and the growing focus on inclusion, accessibility, and sustainability.

Marco Cappellini spoke in Session II of the workshop “Heritage Creates Value: Exploring the Impact of CCIs on the Museum and Cultural Venues Ecosystem”, organized in collaboration with Fondazione Cariplo, Cariplo Factory, and Fondazione CRT.

It was an extremely positive experience: we had the opportunity to meet professionals, institutions, and partners who share our vision for innovation in the cultural sector. Direct exchanges with museum operators and creative enterprises offered valuable insights and new perspectives for collaboration, reaffirming the importance of working together to shape the future of cultural innovation.